Pacific World Corporation, innovator and supplier of nail and beauty care products worldwide, merged with The W.E. Bassett Company on Monday, creating the fifth largest cosmetics company and second largest nail care company by sales in food, drug, and mass retailers nationwide.

“The transaction with The W.E. Bassett Company represents a merger of two strong global cosmetic accessory companies,” said Joe Fracassi, president and CEO of Pacific World. “Pacific World has further solidified its leading portfolio of nail care solutions to enhance the shopping experience and provide a one-stop-shop for consumers through the Fing’rs, Nailene, and Trim Brands.”

The product portfolios of both companies are well positioned to capitalize on the new trend of at home nail care indulgences including the 2012 launch of SensatioNail, one of the first at-home gel manicure systems on the market. The merger with The W.E. Bassett Company completes a series of four acquisitions/mergers aimed to broaden Pacific World’s global scope.

“Utilizing Pacific World’s strengths and position in the industry, our brands now have the opportunity to grow more rapidly by ultimately reaching more consumers,” said Craig Finney, president of The W.E. Bassett Company. “We are excited to see two companies come together to create an unmatched nail care leader and better serve retailers for category growth.”